Malcolm Gladwell has a new book on the way

The author who inspired the current viral marketing/customer evangelism/whatever-else-people-are-calling-it is coming out with a new book: Blink.

Malcolm Gladwell, whose first book The Tipping Point was a surprise bestseller, is now seeking to understand how people make snap judgments.

From a review

Utilizing case studies as diverse as speed dating, pop music, and the shooting of Amadou Diallo, Gladwell reveals that what we think of as decisions made in the blink of an eye are much more complicated than assumed. Drawing on cutting-edge neuroscience and psychology, he shows how the difference between good decision-making and bad has nothing to do with how much information we can process quickly, but on the few particular details on which we focus.

If the book is anything like The Tipping Point, it will be well-written and provoking. Which I think is really all anyone can ask for in a business book.

Blink's release date? January 11th, 2005.

I have opened a currency trading account...

and I am not afraid to use it. That is all.

Merry Christmas!

Budweiser Select

I've been getting alot of hits for searches Budweiser Select, Bud Select, or other variations on the theme. This means there must be some buzz going around, as I'm not even that high in the search engine rankings.

I'd been travelling for the past few days, so I haven't bought Budweiser Select to try it out. I intend to buy some Bud Select after Christmas and give some sort of review.

In the meantime, if anyone has tried out Budweiser Select, I'm interested in hearing from you. Let me know your thoughts.