agosto 28, 2004

The moment in between

If you've ever started a big undertaking that required substantial financial and time commitment, you probably know the moment I'm talking about. It's the moment in between planning and decision.

You've been planning a new entrepreneurial venture: you have dreams of success and plans to make those dreams reality. But there's the moment in between planning and commitment. You just aren't quite sure that this is really the time when you want to take that risk. You only have a certain number of years and a limited amount of capital. Is this what you want to do? Are you sure?

What do you do? Do you forge ahead by palpably committing yourself to the venture? Do you take some time and think about it? Or do you jump in?

Well, of course I'm writing about it because I'm at that moment now. I've got a new venture that has come up suddenly. It's a remarkably small investment, but has a higher risk than Dingo's would have.

To quote Seth Godin:
So stop thinking about how crazy the times are, and start thinking about what the crazy times demand. There has never been a worse time for business as usual. Business as usual is sure to fail, sure to disappoint, sure to numb our dreams. That's why there has never been a better time for the new.

So I'm jumping in! There's no time like today. I believe in the idea, I believe in my abilities, and so there's no time like the present.