agosto 30, 2004

Worst Excuse Ever?

In an attempt to explain why Krispy Kremes Q2 profits plunged 56%:
Gasoline prices have gotten so high that people are no longer willing to drive to the doughnut shop, Krispy Kreme executives said in a conference call with investors Thursday.
Sorry, but I don't think that's it.

And sure, I know the reporter probably took this out of context. But this is just prepostorous and I'm surprised the execs said it in a conference call.